Strategy as Code
encoding the plan for reliable outcomes
The concept of “Services” provides a mental model to explore how business objectives are transformed from ideas to experience.
You might have guessed that we’re not talking about “micro-services” or “service-oriented architecture”. Clearly, the term “service” is a very much overloaded. We need to frame the word for our purposes. Put on your “Thinking in Systems” hat, and let’s explore the idea of Services as a means of encoding and expressing strategy through design.